10 Inspiring Vegan and Cruelty-Free Makeup Brands

February 5, 2021 By tsr admin

Vegan and Cruelty-Free Makeup: Many cosmetic companies opted for providing clean and natural alternative to conventional makeup and skincare by becoming completely vegan, which means that their products don’t contain any animal-derived ingredients. Furthermore, many of those companies chose to become cruelty-free, meaning that they don’t test their products on animals. Not every cruelty-free company is vegan and vice versa, so it’s important to distinguish between these two terms. However, there are makeup brands that embraced both philosophies, and the following 10 are bound to improve your beauty routine.

By Ana Marković

Clove + Hallow

Clove + Hallow company combines simplicity with clean cosmetics to achieve the highest-quality makeup and skincare products accessible to every woman. Their formula contains only 15 natural ingredients consisting of butters, oils, botanicals, and eco-friendly synthetics, so you won’t have to worry about any potentially dangerous chemicals getting absorbed by your skin. Their products are made in the United States, but follow EU’s rigorous formulation standards for safe cosmetics.


entire product line is completely vegan and cruelty-free, which
represents their belief that proper skincare shouldn’t come at the
expense of your health and the environmental wellbeing. Their
products are free of petroleum, phthalates, propylene glycol, mineral
oil, sulfates, parabens, and other chemicals that can have a negative
effect on skin and the entire body. Also, their company runs a
recycling program which allows their customers to return empty
packages and components, which are later re-used. Apart from being
one of the most inventive and cutting-edge beauty companies, Pacifica
is also one of the most affordable vegan makeup brands out there, and
they are committed to providing everyone with an access to the best
possible skin care.


vegan and cruelty-free cosmetics line that is created to suit any
budget is a California-based company e.l.f. Made “for every eye,
lip, and face”, e.l.f. products are always on-demand and this
beauty and makeup brand has a wide selection of offerings with prices
usually ranging from $1 to $6. Their products are formulated without
the use of parabens and animal by-products, which makes them a safe
addition to everyone’s beauty routine. e.l.f. is known for
supporting the Humane Society of the United States, and it has also
partnered with PETA in the Caring Consumer Project, which aims to
convince companies that make cosmetics and household products to stop
testing on animals.

Zuzu Luxe

Zuzu Luxe is Wild at Heart

Developed by Gabriel Cosmetic, Zuzu Luxe is a makeup line that’s 100% vegan and features products made of completely natural ingredients. Manufactured in the USA, their products are also devoid of gluten and potentially harmful chemicals. Zuzu Luxe never tests their products on animals, and the company is dedicated to preserving the environment with the use of eco-friendly packaging. One of their bestselling products are vegan eyeshadows.


is a Los Angeles-based company that quickly rose to prominence due to
its vegan formula and high-quality, affordable makeup products. They
started off with nail wraps and nail lacquers and expanded to lip
products and care. Vivid colors and clean ingredients are defining
traits of this company, as well as staying committed to never testing
on animals.

Atomic Makeup

Makeup is the rock star among makeup brands, and its edgy and
colorful look will certainly spice up your makeup routine. Their
extensive range of lipsticks, lip glosses, eyeshadows, highlighters,
and body glitter is completely vegan and cruelty-free and comes at
affordable prices. Bold and unique colors are the core of this New
York-based company, and they believe in creating makeup that matches
every skin tone and personality. Atomic Makeup is also the first
makeup brand to launch a full line of CBD-enhanced lipsticks and lip


company manufactures makeup brushes, sponges, and other bath
accessories that are PETA-certified vegan and cruelty-free. This
innovative brand features makeup brushes made using high-quality,
soft bristles, while the handles are made of renewable bamboo.
EcoTools is committed to repurposing old and used things, so their
products are made from recycled aluminum and plastics. Also, they
endorse Tree-Free paper philosophy, which is why their packaging is
made of cotton and bamboo fibers.


is a fusion of dermatology and makeup artistry created to solve skin
problems using the best of both worlds. Their company utilizes
high-performing pigments and follows strict dermatologist standards
to make products that can be safely used regardless of your skin
type, tone, or condition. Their formula is non-comedogenic and free
of fragrances and phthalates. All Dermablend products are certified
cruelty-free by PETA, and as of 2019, their entire cosmetics line is

Juice Beauty

and makeup products by Juice Beauty continually get rave reviews and
all of them are PETA-compliant vegan and Leaping Bunny certified
cruelty-free. They utilize organic, locally sourced ingredients with
high potency to keep your skin nourished without exposing it to
toxins that may endanger your health or pollute the environment.
Their formula contains botanical juices such as jojoba, aloe, shea,
and grape seed infused with natural ingredients to deliver clinically
validated results. The lack of fillers and added water means that
your skin can make the most of the nutrients and antioxidants that
make the core of all Juice Beauty products.


cosmetics believes in treating makeup as skincare and their formula
contains high-performance doses of Vitamin C, hyaluronic acid,
peptides, organic oils, and plant extracts. They aim to provide a
sustainable, clean, and gluten-free alternative to conventional
makeup. Emani uses green technology and eco-friendly manufacturing to
make a positive impact on the planet through their cosmetics. Also,
their 30-day guarantee allows you to return even a partly used
product if you’re not satisfied and exchange it for something else
or get a full refund.

a vegan formula and showing compassion to animals is something every
major beauty company should strive for. These makeup brands started a
revolution that was met with a hugely positive response, so we can
hope that the rest of the big and smaller players alike will follow
in their footsteps.